Automated personalised marketing: why it is essential
Today, personalised marketing strategies are a consumer expectation; and a necessary reality for business owners. As the intense rush of content floods each of our lives – online, in print, splashed on billboards, Netflix, television, radio, Spotify, YouTube, social media, and the list goes on – highly relevant, targeted content provides the impact needed to […]
Effective email marketing: how to create eDMs that generate business leads
The tools in a marketer’s belt are ever growing and changing. Email marketing has weathered every storm and – for the time being at least – is here to stay. A pervasive form of modern interaction, email has consolidated its place among our most utilised forms of digital communication. It is the universality of email […]
Buyer personas: why they are vital to content marketing strategy success
A successful content marketing strategy should generate greater brand awareness, increased engagement and – ultimately – improve sales figures. Sounds like great news for all kinds of businesses, right? But how exactly do you get there? A crucial first step on the road to attaining these goals is to clarify and define exactly whose attention […]
5 tips to create topical and engaging content
Quality content is the lifeblood of any successful content marketing strategy. High quality and well executed content has the potential to increase brand awareness, build greater consumer trust and improve overall engagement with your product or service. It should also provide a bonus SEO boost to your website. The goal – avoid tired, re-done content ideas that […]
Why building a brand is vital to business success (and how content marketing can help)
It is very tempting, when you first consider a marketing strategy, to jump straight to worrying about sales figures. And why not? After all, sales are exactly what pays your bills and ultimately keeps your business alive. Sales oriented marketing is therefore without doubt a necessity and definitely has its place in the grand scheme of […]
Content marketing on a budget: our top tips
An effective content marketing strategy doesn’t have to break the bank. The versatile nature of content marketing means any campaign or strategy can be tailored to suit the budget of your business. This flexibility is behind the rising popularity of content marketing as an effective tool for businesses of any size and structure. No matter […]
How to get the most out of your corporate video
As video content engagement continues to soar, a corporate video can be a great investment. In fact, Cisco’s Visual Networking Index has predicted video content will account for 80 per cent of all internet traffic by 2019. Google’s recent statistics reveal more than 50 per cent of online users search for video content related to a brand, service or […]
SEO: tips to give yours a boost!
Google’s renowned search engine optimisation (SEO) algorithms present every business and content marketer with a great challenge…and even greater opportunity. The challenge: Generate content that Google programming deems valuable to its consumers. The reward: The opportunity to have your content and brand reach an engaged audience on an unmatched scale. There is no exact science to the mastery […]
What Facebook’s latest move teaches us about content marketing
The latest news to hit the digital marketing world, Facebook has changed its game plan. After years of building an advertiser-centric user experience, Facebook is returning to its roots. An overhaul of its algorithm will take the user experience back to its original social focus by reverting user newsfeeds to preference the shared content of […]
How to maximise the value of your content
There’s no better time than the beginning of a new year to kick-start your content strategy. Whether you are launching your own company, trying to build your brand or consolidating the hard-earned reputation of your business – content plays a fundamental role in unlocking its true potential. The production and distribution of well-constructed, quality content […]