How to build a high impact B2B content marketing strategy
Is B2B marketing part of your job description? If your business sells to other businesses, B2B content marketing is critical in reaching and influencing key decision makers. Here are six steps to help you find, engage and nurture business customers with content.
Two top social media trends for 2022
No matter what your business or industry, platforms such as Facebook, Instagram, LinkedIn and TikTok are likely playing a larger part than ever in your marketing, content, communication, branding and sales strategies. So where is social headed in 2022? We’ve dived into the latest report from HubSpot and Talkwalker and picked out the two trends we see […]
7 LinkedIn tips for B2B businesses
At Content Empire we help many businesses connect with new and existing B2B audiences on LinkedIn. If you’re looking to achieve B2B business and marketing objectives with this social channel read on for a few handy tips.
Top 5 content marketing tips for the new year
January can be the perfect time to give thought to your content strategy and schedule and set yourself up for a year of content success! For a bit of inspiration, here are Content Empire’s top 5 January content activities. 1. Get ready for the year with a social media calendar As every content professional knows, […]
Small business online marketing 101
For small businesses seeking an online presence, it can be tough to make your product or service stand out from the competition. In fact, getting any attention at all is never guaranteed in the vastness of the internet! But if COVID-19 has taught us anything, it’s that we need to put our best foot forward […]
COVID 19: Your marketing and communications strategy ‘tune up’ checklist
The impact of COVID 19 means some businesses may be finding themselves with more time on their hands than usual. Why not use this time constructively to turn the spotlight on your marketing and communications efforts? A simple ‘tune up’ is all it takes to freshen up the ‘face’ of your business and sharpen your […]
Five tips on using social media during COVID-19
As businesses and brands the world over face the unprecedented challenge of a global pandemic, you may be wondering how best to leverage your social channels to help see your organisation through the crisis. Here are Content Empire’s top five insights and tips: 1. People are spending more time on social The COVID-19 shutdown – […]
Crisis communications: striking the right balance
Timely but not rushed, concerned but calm, succinct yet detailed. When it comes to crisis communications, all external messages must strike a delicate balance. Getting it right will safeguard the relationship between your organisation and your clients. In uncertain times, an effective communications strategy is an opportunity to build long term trust in your brand. […]
How to use customer journeys to plan content
The ‘customer journey’ is a concept that’s probably not new to you. Marketing, branding and advertising professionals have long relied on this vital planning tool to steer a myriad of decisions. The classic version of the customer journey maps out the experience of the customer as they move through distinct phases: Awareness Engagement Evaluation Purchase, […]
Content writer, copywriter or content strategist: who does your business really need?
The difference between a content writer, a copywriter and a content strategist can, at times, seem vague for those outside the marketing world. As each job title suggests, these roles all focus on the production and delivery of high quality marketing content. Take a step behind the scenes though, and it quickly becomes clear that […]