Tips to build your small business social media brand
Love them or hate them, ignore social networks at your professional peril! It’s a fact, social and professional networks present powerful marketing opportunities for small businesses. Interactive, immediate and engaging these online social spaces are where it’s at for the small business operator when it comes to positioning and promoting your brand. Ever so softly […]
Content marketing: what the Microsoft – LinkedIn deal really means
It will take some time to digest the full implications – both positive and negative – of Microsoft’s acquisition of LinkedIn for $26.2 billion and what it means for users and audiences of both company’s platforms. But one thing’s for sure, the content marketing playing field suddenly just got a whole lot bigger! As content […]
Five golden rules for creating great media content
Journalists are busy people, constantly inundated with emails and with a phone on their desk that never stops ringing. At Content Empire we know what it’s like to sit on that side of the fence. Our founders, Clare Murphy and Cathy Wever, have journalism backgrounds and have worked at and written for Australia’s major daily […]
Native advertising 101
Native advertising enables brands and businesses to reach and engage with audiences at times when they are most receptive. Unlike traditional banner advertising, native advertising seeks to fit seamlessly into the audience’s daily digestion of digital content – encouraging readers to click and view the content in the same way as they view non-advertising content […]
Powerful documentary film gets the Content Empire touch
Sometimes, a content creation project brings with it a unique opportunity to highlight and contribute to the debate about critical social issues. Such was the case recently, when the Content Empire team was engaged to produce high quality website and media kit content to promote Chasing Asylum, a brand new documentary film directed by Academy […]
Real estate e-newsletters – getting it right
The competitive landscape of the real estate sector means every agency is looking for ways to attract and retain clients. Given that, on average, a Melbourne resident sells and buys a house only every seven years, it’s not a high transaction rate/capita business. Instead, it’s all about developing long term relationships and providing great service […]
Preparing a successful content brief
So you need some content written. Maybe you want your web copy refreshed. Perhaps you’d like an eBook created for your customers to download. Or you could be looking to have a series of articles produced for publication on your blog. Whatever the case, once you’ve found your content writer or content writing team you […]
Content marketing tips for small business
Small businesses survive – and thrive – on smart thinking and even smarter doing. Content marketing is no exception. While most small businesses produce content (think websites, newsletters, brochures, blog posts, reports, case studies etc) only a strategic approach will see your small business achieve bang for your content buck. Here are Content Empire’s top […]
Top five tips for creating readable content
It’s no secret that creating great content takes both time and skill. But even if you’re not a professional writer, there are things you can do to make sure your content appeals to the people you most want to engage. 1. Make it scannable Remember learning about topic sentences in primary school? Starting each paragraph […]