What is content? The power of quality content explained.
Videos, online articles, social posts, podcasts and webinars are all different types of content, battling for your attention. Here’s a quick overview of what is content and what it can do for your business or organisation.
Key messages: why they’re important and how to create them
With key messages in place, you can empower your entire business with an agreed language for communicating both externally and internally.
How to create a memorable tagline for your brand
A great tagline connects with customers and clients and positions your brand for success. So how do you create one? Our five top tips will help you.
Rebrand or refresh? How to make sure your brand is fit for purpose
Content Empire Directors Clare Murphy and Cathy Wever explain how we tackled our own brand review. They’ve got some great advice for other businesses.
Supercharge your website build and content: top 6 tasks
From user experience (UX) to video content and search engine optimisation (SEO), these are the key elements to get right in a website build or update.
Engage your target market with 1 content idea, shared 7 ways
In today’s content-saturated world, gaining (and holding!) the attention of your target market can take a little more effort. In fact, statistics suggest attention spans have shrunk to a measly eight seconds. With this in mind, the best content marketers know you need to present an idea more than once to capture attention and achieve […]
A week at Content Empire: a work experience perspective
In November 2018 I spent a week doing work experience with Content Empire. During my week I took on countless tasks and opportunities I truly believe I wouldn’t have been offered elsewhere. The team there took me on and looked after me extremely well, treating me as if I wasn’t 16 but as if I […]