In the sea of information online, competition is fierce. With so many like-minded brands vying for attention, trying to stand out from the crowd can be overwhelming without the necessary skills.
Here are five steps to create more engaging blog articles.
- Have a point, then make it
- Keep it simple
- Boost engagement with good timing
- Humour is a winner
- Know your audience
Understand what you want to say and stick to it. Confident and concise. Your audience will identify what your brand stands for and they won’t get bored. Try and convey too much and your article will become meaningless. Meaningless means generic. Generic equates to low audience engagement.
According to a recent study by Microsoft, the average human attention span is just 8 seconds long. Keep your audience invested by trimming the fat and slashing all those gooey adverbs and flowery language.
Technology has forced digital marketing into a constantly evolving machine. Stay up to date with the latest news in current affairs and pop culture – when timed correctly, a relevant blog post can lead to skyrocketing page views.
Readers always prefer content that feels like it was created by an actual human being rather than churned out by a corporate robot. Making people laugh is the most effective way to achieve this. Robots are notoriously unfunny.
Finally, write to a targeted audience and adjust your style to suit. If you’re marketing to retirees, cut back on technobabble. If it’s teenagers, avoid too many sly digs at Gen Y or how The Bachelor is basically the root of all our problems.
Whatever you do, don’t be generic. Pleasing everyone is a myth and waste of that most valuable commodity – your time.