Powerful promotional campaign drives measurable action
Discover
Stakeholder workshops, audience insights
Plan
Promotional strategy, key messaging, toolkit planning
Produce
Promotional toolkit including campaign collateral for social, website, email and print channels, plus publication calendar and moderation advice
Outreach across the Victorian training network including toolkit presentation to stakeholders
Measure and support
Campaign evaluation and impact report
Objective and approach
The Victorian Skills Authority (VSA) needed to drive awareness and high response rates for its Student Satisfaction Survey – an annual statewide survey that shapes improvements to Victoria’s vocational training system.
With no owned social media channels, VSA faced a major challenge in reaching recent TAFE graduates at scale. Content Empire’s solution was to build a partner-powered distribution strategy that turned this limitation into an opportunity.
Outcome
Partner-powered strategy transforms TAFEs and government agencies into campaign amplifiers
RESULTS
We transformed VSA’s partner network – including all 15 Victorian TAFEs and relevant government agencies – into amplifiers of campaign content. To make participation easy, we created a Survey Promotion Toolkit containing:
- Platform-specific visuals
- Story and feed formats
- Message-matched post copy with clear calls to action
- Brand-aligned creative to ensure trust and consistency
A multi-touch outreach plan (including a face-to-face run-through, email reminders, calls and one-on-one support) activated channel owners and ensured content was delivered in the right place, at the right time.
By combining relevant messaging with a distributed content model, Content Empire helped VSA achieve record-breaking engagement, and created a replicable blueprint for high-impact, partner-led campaigns.
TESTIMONIAL
“This is exceptional! An increase of 40% in publication of promotional collateral. Well done to Content Empire for assisting in another successful Student Satisfaction Survey campaign.”
Nicole Bishop, Survey Manager, Victorian Skills Authority