Our Work

University of Melbourne

Multi audience eDM strategy and roadmap

Discover

eDM strategy workshops, brand and audience deep dives

Plan

eDM content strategy, eDM journey maps for multiple audiences

Produce

Rolling schedule of eDMs including design, build, test and send; eDM content creation including interviews with senior academics

Support

Fortnightly planning sessions to support and inform the Faculty’s comprehensive eDM schedule

Objective

Melbourne University’s Faculty of Engineering & IT marketing communications team works to engage and nurture B2C (undergraduate and graduate students) and B2B (industry and government professionals) audiences across multiple areas including transport, infrastructure, AI and defence.

In order to increase the volume, frequency and effectiveness of its email marketing communications to these audiences, the Faculty engaged Content Empire to devise a comprehensive eDM strategy and roadmap. Falling out of this work was the creation of an audience-focused series of eDM journey maps, and the creation of all associated journey content.

Outcome

A full strategy to welcome, nurture and acquire audiences

Our eDM specialist worked hand in hand with the Faculty of Engineering and & IT’s team to build, test, schedule and deploy eDM communications, while our content team researched and devised meaningful eDM journey maps before authoring all the required content for their launch.

Melbourne

​139 Martin Street
Brighton VIC 3186​

+61 3 9078 6210