Website content for an emerging joinery brand
Discover
Stakeholder workshop, content audit and business owner interview
Plan
IA, site map and wireframing
Produce
Writing all SEO-friendly content for a brand new website
Support
Full pre-launch proofread
Objective and approach
When Stone & Wood Joinery wanted to expand awareness of their growing business, a beautiful, SEO-friendly website was top of their wish list.
The business needed website content that would clearly communicate their expertise while also helping potential customers quickly understand their services and take the next step. The site needed to showcase their craftsmanship, highlight their project portfolio, and encourage enquiries from homeowners and commercial clients.
Content Empire developed a complete website content strategy focused on SEO, clarity and conversion-focused UX.
We created structured, keyword-friendly content across the entire site, including service pages, the About page and supporting content designed to improve search visibility for joinery and cabinetry services. Each page was written with clear headings, concise messaging and strong calls to action to help guide visitors toward the most important areas of the site.
A key priority was encouraging users to explore the project gallery, which showcases the wide range of bespoke joinery projects the team has completed across different home styles and spaces.
We also ensured the content consistently directed visitors toward requesting a quote or contacting the team.
Outcome
A clear, user-friendly experience that highlights craftsmanship, services and an extensive project portfolio.
RESULTS
The new website content delivers a clear, user-friendly experience that highlights Stone & Wood Joinery’s craftsmanship, services and extensive project portfolio. Visitors can easily understand what the business offers, browse past projects for inspiration, and quickly take the next step by requesting a quote or getting in touch.
By combining SEO-focused writing with a simple, intuitive content structure, the new site supports Stone & Wood Joinery’s goal of attracting qualified enquiries and converting website visitors into new projects.