Product tester recruitment campaign generates positive online reviews
Discover
Campaign workshop, audience review and engagement analysis
Plan
Product tester campaign strategy, eDM journeys designed to engage and inspire action, campaign audience builds (Hubspot)
Produce
All campaign content including copy and graphics, eDM templates, campaign journey set up (Hubspot) and the build, test and send of all campaigns
Support
Product tester outreach, monitoring of online reviews and final campaign evaluation and report
Objective
When household name Selleys launched several brand new cleaning product ranges, they wanted to build credibility quickly by encouraging consumers to try the products and leave an online review.
Content Empire partnered with Selleys to design and deliver a high impact product tester call out and recruitment campaign. We created and oversaw this campaign from beginning to end, including campaign design, all creative and functional execution and individual tester outreach and follow up, exceeding our client’s expectations along the way. High impact content design, including eDMs and phone scripts, underpinned the project’s success.
Outcome
Five stars for Selleys (and Content Empire!)
Our campaign approach successfully engaged and recruited an enthusiastic cohort of product testers. Following tailored, personalised outreach, we secured scores of positive online product reviews (all 5 and 4 star!) Stellar campaign metrics throughout included higher than expected eDM open and click rates.