Total content refresh for prominent Melbourne school website
Discover
Stakeholder workshop, expert interviews, website content audit, content mapping
Plan
Information architecture review, recommendations and validation
Produce
All new website content written for SEO and tone of voice considerations, keywords and meta data tags, imagery recommendations
SUPPORT AND MEASURE
Ongoing content support
Objective
When respected independent Melbourne girls’ school Sacré Cœur required first class content for its new website, they selected Content Empire.
The school was striving to provide prospective students and families with an engaging, information-rich user experience that would excite and inspire them to consider joining the Sacré Cœur learning community.
Outcome
A beautiful, engaging and SEO-friendly website
Content Empire:
- Leveraged foundational assets to understand Sacré Cœur’s unique value proposition and points of difference in Melbourne’s competitive girls’ independent education market
- Interviewed key stakeholders including the Principal and members of the school’s executive
- Collaborated with the school’s website developers to inform the information architecture and individual page designs
- Authored engaging, accurate and SEO-friendly content for the entire website and provided image recommendations
- Provided overarching website content guidance and collaborated closely to achieved an incredibly fast turnaround. This enabled the client to launch quickly and smoothly