High-quality, audience-focused content
Discover
Team workshops, expert interviews, desktop research
Plan
eDM strategy, website site mapping and IA, thought leadership ideation
Produce
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New website content, blog and social posts
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B2B eNewsletter strategy
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Quarterly and campaign eDM content
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Staff profiles and ‘meet the team’ careers content
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Case studies
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Thought leadership articles, brochures and other print/digital assets
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Collateral for conferences and new market launches
SUPPORT
Ongoing ideation to optimise all channels
Objective
OES positions itself as a trusted leader in online education. Content Empire partners with OES to produce targeted content and communications across its website, email newsletter, social and print channels.
Our ongoing work has included developing new language to explain OES’s diverse product offering; planning and populating a new website; strategising and writing a quarterly eDM; writing staff profiles and recruitment content; and ideating and writing a thought leadership series and white paper. We also regularly create content for business activities as needed, including product campaigns, conferences and the US launch of OES.
Outcome
Powerful content that supports key business objectives
Our deep understanding of OES’s brand, products and people enables us to produce content that powerfully supports the organisation’s business objectives.
Content Empire replicates the knowledge and service levels of an in-house team. We respond quickly and creatively to all requests, proactively offering ideas and solutions to optimise every output.