Authentic video case study brings an embedded inclusion partnership to life
Discover
Stakeholder consultation with Noah’s Ark and Dinjerra Primary School, interviews with school leaders, teachers and practitioners, audience and narrative strategy, consent, privacy and compliance planning.
Plan
Storyboard, shot list and key message development, interview questions for four talent, shoot-day logistics and school scheduling, editorial plan for a coordinated asset suite.
Produce
On-location video shoot at Dinjerra Primary School, filming, audio, interviews and b-roll capture, video editing, captioning and sound design. Two-page written case study, designed with photography, pull quotes and social media cut-downs.
Support
Stakeholder review and sign-off coordination, guidance on channel use and content rollout. Interview transcripts for future content.
Objective and approach
Noah’s Ark wanted to show, not just tell, what its embedded allied health model looks like in practice. At Dinjerra Primary School in Braybrook, Occupational Therapist Kimberly Doidge and Speech Pathologist Mary Lin work alongside Assistant Principal Catherine Robertson and Prep teacher Nerissa Hatton to weave inclusion support into everyday classroom life, rather than delivering it as a separate, visiting service.
Content Empire was engaged to capture that partnership in a way that felt authentic rather than promotional: a primary video case study (2–3 minutes) supported by a two-page written case study, developed to engage school leaders, families, allied health professionals, funders and prospective employees across multiple channels.
Every stage of production was planned around trust. Content Empire ran pre-shoot interviews with all four voices in the story – Catherine, Nerissa, Mary and Kim – to surface authentic language and real moments ahead of the shoot, then built a storyboard and narrative around their own words rather than a scripted brief.
Filming took place on location at Dinjerra, using natural light and real classroom environments in place of a studio, so the case study would feel like a genuine window into school life. Careful attention was paid to student privacy and consent throughout – children appear only in tight, non-identifiable shots – and all language was reviewed against AHPRA and Speech Pathology Australia advertising guidance to avoid unsupported clinical claims.
Watch the video case study below:
Client Testimonial
“A video case study format gave us a way to capture something a written description alone could not." – Penny Callaghan, CEO, Noah's Ark
RESULTS
The project delivered a coordinated content package: a 3-minute case study video with captions, a two-page written case study with photography, pull quotes and captioned social media cut-downs for website, LinkedIn, Facebook and Instagram – a versatile suite of assets Noah’s Ark can use to build trust and stimulate enquiry with one of their key audiences and prospective clients – schools.
Ready to tell your story with the same honesty? Get in touch to discuss your next case study.