Content that inspires and motivates school families, alumnae and donors
Stakeholder workshops, competitor analysis, audience insights analysis.
Content plans, communication strategies, project plans.
Biannual community magazine, website content, video scripts, audience-focused content for prospective families, donors and alumnae.
Ongoing and highly responsive content ideation, planning and execution.
Content Empire has partnered with MLC over the long term to deliver content outcomes aligned with the College’s broader marketing and community engagement objectives.
One of Melbourne’s most respected and established girls’ schools, MLC’s ongoing challenge is to demonstrate its incredible educational offering and unique value proposition within the highly competitive independent education market.
Content Empire’s longstanding relationship with MLC reflects our ability to tell MLC’s story and produce a rolling stream of content that resonates with its key audiences: prospective families, alumnae and donors.
Audience engagement and a competitive edge
Projects we have spearheaded include the content creation and full publication management of MLC’s community magazine, The Star, project management and content creation for mlc.vic.edu.au plus content and the development of marketing collateral including prospectuses and brochures.