Video and email marketing for a real estate leader
Discover
Stakeholder workshop, interviews, audience insights analysis, rental market research
Plan
Scripting, storyboarding, shoot planning, key messages, content ideation, eDM template design advice
Produce
Videography, video editing, eDM content, website articles, social posts, copywriting
Support
‘At call’ content creation, eDM reporting and marketing support
Objective
Jellis Craig’s Boroondara Property Management division required on-brand, professional communications to inform current clients and help support new business.
A Melbourne real estate leader, Jellis Craig turned to Content Empire to produce a suite of audience-focused content that communicated Jellis Craig Boroondara’s value proposition to current and future clients.
We worked closely with Directors and senior property management staff to ideate, plan and produce a stunning corporate video, regular video market updates, eDM campaigns and LinkedIn posts.
All content was designed to provide audiences with relevant, high value information while instilling confidence in Jellis Craig Boroondara as local rental property leaders.
Outcome
Showcasing expertise and market leadership
Content Empire brings deep real estate marketing expertise to relationships with property clients.
Our compelling content has helped grow Jellis Craig Boroondara’s property management reputation and support its Directors and senior staff to:
- deliver timely updates to existing clients
- raise brand awareness
- start positive conversations with new clients.