Social media campaign to attract new audiences, increase reach and boost engagement.
Discover
Client discovery session, audience insights, content audit
Plan
Approach to uplift digital marketing activities across all channels, organic and paid social media strategy, enhanced brand look and feel
Produce
Content calendar
Organic social media posts, paid social media campaign
Branded imagery
Channel management
Content performance analysis
Objective
Future You, an initiative of the Women in STEM Ambassador, is a federal government program aimed at encouraging primary school-aged children to engage in science, technology, engineering and mathematics (STEM). Content Empire was tasked with delivering a strategy and series of outputs to dramatically grow the program’s parent audience and increase reach and engagement over social media.
Content Empire partnered with the program to develop and implement a holistic strategy to attract a parent audience, while continuing to engage teachers.
With a focus on social media, the Content Empire team planned, produced and published engaging, impactful audience-focused content that achieved stellar results.
Outcome
Dazzling uptick in reach and engagement!
Through the production and strategic publishing of well-crafted, beautifully designed, audience-focused content, Content Empire achieved exceptional growth in reach and engagement on the client’s Facebook and Instagram accounts:
- Facebook reach increased by 382.8%
- Facebook engagement increased by 226.4%
- Instagram reach increased by 683.2%
- Instagram engagement increased by 85%