Content program builds trust and authority + supports sales
Discover
Stakeholder workshops, audience insights, interviews, content audits
Plan
Persona development, full content strategy, ongoing multi-channel content ideation and planning
Produce
Blog/news content, website content, email marketing content, training collateral, print content, editorials and advertorials, staff spotlights, product spotlights
Measure and support
eNewsletter performance analysis and reporting as well as ongoing recommendations and improvements
Ongoing management of multi-channel content calendar
Objective and approach
A leading manufacturer and supplier of construction products across Australia and New Zealand, Fosroc ANZ needed to build and sustain an engaged and informed audience across its owned channels – including its website, LinkedIn and email.
Its customers – construction contractors, engineers, architects and specifiers – require expert, technical content to make confident product decisions in complex environments.
Content Empire has worked with Fosroc for several years to ideate, plan, produce and serve content that engages busy construction industry audiences and helps drive enquiry, specification and sales. We kicked the relationship off with a full content strategy, designed to find, connect with and continually engage Fosroc’s target audience.
We continue to refine and execute this strategy in partnership with Fosroc. We create a high impact stream of:
- website and news content
- case studies
- staff and industry profiles
- product spotlights
- social campaigns and content
- email marketing and more.
Our team enjoys strong relationships across the Fosroc business and we leverage the expertise of its skilled subject matter experts to inform all content.
Outcome
Content program engages and inspires action
RESULTS
Key achievements across our partnership with Fosroc include:
- Driving brand awareness, product enquiry, specification and sales through web, social and email content that builds trust in the brand, its range and its expert people
- Improving organic search visibility and engagement across digital channels
- Launching and achieving high rates of open (>50%) and click-through (>18%) for Fosroc’s quarterly eNewsletter
- Growing the brand’s LinkedIn audience by more than 200%
- Producing high calibre training content for construction product distributors
We are thrilled that our work with Fosroc was recognised in the 2025 Content Marketing Awards, where it was selected as a Finalist in the Best Topic-Specific Blog category, against an international field of entrants.
TESTIMONIAL
“It’s been so great working with you, appreciate all the amazing work you have done for us.” Senior Brand Manager, Fosroc