Our Work

Dulux Protective Coatings

B2B engagement via website, LinkedIn and eDM

Discover

Stakeholder workshop, expert interviews

Plan

Overarching content strategy, content and social strategy for LinkedIn, content templates to capture staff and customer insights

Produce

Ongoing content creation, eDM authoring and reporting, social posts, website content SEO, graphic design

Support

eDM reporting and analysis, ongoing strategic advice

Objective

A DuluxGroup business, Dulux Protective Coatings is a leading manufacturer of quality protective coatings. Content Empire first developed a content marketing strategy that would effectively build an owned audience and help the business to engage with current and prospective customers in the construction industry.

To engage a B2B audience, LinkedIn, eDM and the website were selected as the primary channels, with rolling content creation leveraging staff and customer insights.

Phones with social posts
iPad showing email marketing
Outcome

Product value shines in content

We help Dulux PC tell and share its success stories and shine a light on its exceptional service and product performance. We have helped grow Dulux PC’s LinkedIn audience from zero to 2000+ via an organic only strategy.

The Dulux PC website is rich with project case studies and news stories. We also author and evaluate a quarterly eDM, which consistently achieves engagement above industry standards.

With our dedicated and knowledgable authoring, Dulux PC has an agile and streamlined content publication process. With these strong foundations in place, this client has now engaged Content Empire to develop its future content strategy.

Melbourne

​139 Martin Street
Brighton VIC 3186​

+61 3 9078 6210