Content strategy and calendar to showcase State Government projects
Discover
Stakeholder workshop, sector research, audience deep dive, content audit
Plan
Content strategy including key messages, content pillars, channels, formats and strategy implementation
Produce
Content calendar mapping production and publication across all 15 of Victoria’s regions
Support
The strategy included a strong focus on content measurability and ROI. We also provided a pre-launch branding/naming review
Objective
Delivering for Victoria is the State Government’s approach to engaging with local communities about the projects and programs in their areas.
To produce and distribute content following the launch of its brand and website, Delivering for Victoria required a content strategy squarely aimed at its priority Victorian audiences.
Working closely with the Department of Jobs, Regions and Precincts, Content Empire planned and delivered a Discovery Workshop with key stakeholders.
Our content strategy and calendar provided a clear roadmap for Delivering for Victoria’s launch and for content ideation, creation and publication post-launch.
Outcome
A roadmap for launch and beyond
Delivering for Victoria launched with an engaging, audience-focused and searchable library of content assets, as well as a clear plan for ongoing production and publication.