Content and social strategies for leading B2B building supplier
Discover
Stakeholder workshops, website audit, SEO audit
Plan
Content and communications strategy (incl website, eDM and blog), social media strategy
Produce
Content for blog launch, digital and print publications, social content, website content
Support
Ongoing blog and social content creation, publication management and production
Objective
Dahlsens is a leading national supplier of building materials to trade and residential home builders.
To engage and communicate with their key B2B audience, Dahlsens needed a strategic content and social media marketing approach.
Content Empire created a marketing blueprint that encompassed the strategic vision and tactical execution of a wide-ranging suite of digital and print collateral across social, eDM, website, SEO, blog, print and advertising channels.
Outcome
B2B audience engagement through content
We worked closely and collaboratively with the internal Dahlsens marketing team, Content Empire provided specialised content marketing support. We measurably supported Dahlsens’ key marketing objectives of increased brand awareness, nurturing of prospective and existing customer relationships, market share increase and elevated industry authority.