Our Work

Brighton Grammar School

Brand positioning, impactful tag line and marketing campaign

Discover
Audience insights analysis, competitor analysis
Plan
Social media strategy, marketing strategy, brand positioning, campaign plan
Produce
Tag line, campaign roll out, graphic design including logo lock up and advertising creative
Support
‘At call’ marketing, communication and graphic design support
Objective

Brighton Grammar required refreshed messaging, tag line, creative campaign and marketing/social strategy to help it sustain its strong position in the bayside boys’ education arena.

Content Empire created ‘Be Part of It’ – a powerful and memorable ‘on-brand’ campaign including tag line, campaign creative concept, visual development and roll out strategy, logo lock up, refreshed messaging, high level marketing plan and a social media strategy.

We leveraged audience insights, our comprehensive competitor analysis and our deep knowledge of the local independent education landscape to shape our recommended approach.

Outcome

Here's what we achieved

Our ‘Be Part of It’ campaign reflects and celebrates Brighton Grammar’s strong sense of community and record of success across multiple areas of endeavour including academia, sport, music and innovation. This distinctive campaign has been comprehensively rolled out across the school’s marketing communications – website, print and outdoor advertising, on social media and even a Be Part of It bus!

The campaign has increased the school’s visibility and underpinned an uplift in school tour attendance and enrolments. Feedback from the BGS community has been overwhelmingly positive.

Content Empire was engaged to create and ideate Brighton Grammar’s Be Part of It campaign. It has been highly effective in communicating our point of difference, engaging with prospective parents and resonating with our current families and the community. The campaign has had a positive impact to our brand both on and offline. 


Emily Beaton
Director of Marketing & Communications, Brighton Grammar School
Melbourne

​139 Martin Street
Brighton VIC 3186​

+61 3 9078 6210