Our Work

Bank Vic

Audience-focused content to help BankVic acquire customers

Discover
Stakeholder workshop, audience insights analysis
Plan
Content campaign approach & strategy, topic ideation, SME and member interviews
Produce
Long and short form blog articles, member stories, social posts for paid amplification, quizzes
Support
Fresh content for a campaign pivot
Objective

Content Empire partnered with BankVic to deliver a customer acquisition content campaign targeting first home buyers and investors. The campaign goal was to connect with prospective and current customers during their property buying research phase.

We created a campaign approach and strategy that aligned with BankVic’s goals and budget. To support a comprehensive paid media plan, Content Empire ideated, researched and produced a suite of assets including audience-focused content hubs, long and short form articles, member stories and atomic content for social environments including polls and quizzes.

Early content success, coupled with the changing landscape resulting from COVID-19, saw the acquisition content campaign expanded to include refinancing audiences. Content Empire quickly stepped in to develop a fresh content series aimed at this audience.

Outcome

Here's what we achieved

The results of this campaign exceeded BankVic’s expectations, generating 80,000+ visits to their website and a very high user interaction rate.

Content Empire has been fantastic to work with!

Client Testimonial
Acquisition Marketing Specialist

We have had such good experiences working with Content Empire! Thank you.

Alice Bassett
Senior Manager, Marketing and Communications, BankVic
Melbourne

​139 Martin Street
Brighton VIC 3186​

+61 3 9078 6210