Delivering powerful multi-channel engagement for national transport industry
Discover
Deep dive into AITPM’s national audiences, understand strategic objectives, engagement with CEO and committee to garner insights.
Plan
Create 6 month national conference comms strategy, devise approach to national board governance paper, plan inaugural ‘2023: Year in Review’ digital and print book.
Produce
- Ideate and produce all written, graphic and video comms collateral and assets for 6 month pre-conference campaign across eDM and LinkedIn.
- Calendaring and posting of social media strategy.
- Conference attendance and comms asset production.
- Conduct and produce delegate and international keynote speaker video interviews.
- Ideate and write bank of post-conference blog articles and eDMs and produce conference highlights video reel.
- Produce all content for 2023: Year in Review, write edit and create exec summary for AITPM National Board governance paper.
Support
Social media engagement analysis and reporting, paid campaign reporting, consulting and support throughout campaign.
Objective
AITPM is the peak industry body for the Australian transport, traffic and modelling industry. A significant focus in 2023 was to uplift their marketing and communications function, with the goal of increasing meaningful membership and audience engagement, across three key streams of work:
- 2023 National Conference – their flagship industry event.
- Positioning of proposed changes to governance structure.
- Celebrating the achievements of AITPM and their members with a new digital and print publication: The Year in Review.
Content Empire was delighted to bring creative and considered communications thinking to all three streams. We worked closely with AITPM’s CEO, board members and committee to deliver a diverse series of expertly produced, cohesively branded and powerfully communicated outputs.
Outcome
Record results!
Content Empire’s pre-conference comms engagement plan helped AITPM achieve record (sold out!) conference attendance numbers – a tangible ‘bottom line’ impact!
Visits to the AITPM LinkedIn page during the conference increased by an unprecedented 1576% and helped them gain 1000 new followers, an uptick of 25% over 9 months. The 2023 Year in Review and governance paper have provided meaningful opportunities to celebrate and progress strategic agendas and enhance AITPM’s industry profile.