Communications strategy from the ground up
Recognising that competitor providers were becoming more active in the progressive achievement test market, ACER engaged Content Empire to develop a comprehensive content marketing strategy, to help protect and sustain ACER’s leading market position.
We delivered stakeholder workshops, created a high impact content strategy aimed at education industry audiences and produced foundational pieces including audience personas and a comprehensive tone of voice guide. We also created a full strategy for ACER’s new progressive achievement tests website including mapping user journeys and creating wireframes.
We partnered again, with a 12-month blueprint to help ACER launch its Discover content hub and eDM to new and existing audiences.
Driving B2B customer engagement through content
Our work enabled ACER to adopt a more audience-focused and effective approach to content and communications. ACER’s new content hub and modifications to its PAT website have delivered a more intuitive, content-rich and user-friendly experience for prospective education sector customers, while an audience-led approach to eDMs has helped the organisation achieve open rates of up to 60 per cent.