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Author: Cathy Wever

Cracking the content challenge: How universities can win the battle for student attention

Australian university students graduating

For universities, content marketing is about standing out in a competitive market, building trust with students and parents, and adapting to fast-changing digital behaviour.

Why build an organic audience on social media?

Organic followers are a valuable asset for your brand. Find out how you can build a loyal and engaged organic following for your brand.

Organic followers are a valuable asset for your brand. Find out how you can build a loyal and engaged organic following for your brand.

Hashtags: why they matter and how to use them

Set of colourful hashtags

Harness the power of hashtags across Instagram, Facebook, LinkedIn and TikTok

How can we help?

We provide content and strategy to solve your communication challenges.
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The Content Empire team respectfully acknowledges the Boonwurrung people of the Eastern Kulin Nation as the Traditional Owners and Custodians of the land on which we work. We pay our respects to their Elders past, present and emerging. We also acknowledge and celebrate the diversity of all our fellow Australians.

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© 2026 Content Empire Pty Ltd. Website by Studio Sondar

  • Clare Murphy
    Principal & Managing Editor
    0414 443 846 clare@contentempire.com.au
  • ​Cathy Wever
    Principal & Creative Director
    0419 867 873 cathy@contentempire.com.au

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