Our Approach

The right content, for the right audience at the right time

Our services

Audience focused solutions, communicated with purpose

Our clients reach out to us for solutions that address common communications challenges including
Strategy
  • Communications strategies
  • Content strategies
  • Campaign planning
  • Content calendars
  • Change communications
  • Audience insights
  • Persona development
  • Key messages
  • Tone of voice & style guides
  • Content audits
  • Metrics reporting & insights
  • External communications
  • Internal communications
  • PR
Social media
  • Social posts – written and visual content
  • Social channel planning
  • Organic strategy and execution
  • Paid strategy and execution
  • Multi-channel content calendars
  • Insights & evaluation
Video and visual communications
  • Brand refresh
  • Creative briefs
  • Videography
  • Photography
  • Graphic design
  • Infographics
  • Printed publications
  • Video production and editing
  • Animation
  • Storyboarding and scripting
  • Voiceovers: commissioning and captioning
  • Audio/podcast production
Websites
  • UX
  • IA planning
  • Site mapping & wireframes
  • Content writing
  • Blog strategy & writing
  • Search engine optimisation (SEO)
  • Search engine marketing (SEM)
  • Web chat, CRM & eCommerce integrations
Email marketing
  • eDM content
  • eDM channel selection
  • eDM design
  • eDM management
  • eDM evaluation and reporting
Internal communications
  • Change communications
  • CEO communications
  • Email guidelines
Print content
  • Community magazines
  • Corporate publications
  • Ideation and pagination planning
  • Interviews
  • Feature writing
  • End-to-end publication management
  • Brochures and flyers
  • Design and layout
  • Print management
Branding
  • Brand and audience research
  • Tag line development
  • Campaign development
  • Brand style guides
Content Empire
Team in action
Our Process

A collaborative, creative and tailored approach

Discover

Actionable insights

Through research and facilitating stakeholder workshops, we identify, discuss and document our client’s business and marketing objectives, target audiences and communications vision.
Plan

Strategic planning

By drawing on insights and data, we construct a clear, actionable plan with activities, deliverables and timelines that support key objectives and strengthen audience engagement.

Produce

Content creation

Compelling, fit-for-purpose content solutions are at the heart of our creation process. Producing written content, graphics, video and photography, we deliver the right content mix for your website, social media, eDMs and custom publications.

Support

Campaign measurement

Ongoing support of our clients’ communications projects is built into every project through value-adding ideas, amplification and performance measurement. We’re on hand to maximise your communication opportunities.

Melbourne

​139 Martin Street
Brighton VIC 3186​

+61 3 9078 6210